3 Reasons Why You MUST Use Sub-headlines In Your Sales Copy!

Yesterday, we took a look at how television has influenced

American behavior, and the importance of giving your

viewers, or in this case, your prospects... a "break"

every once in a while when they're reading your sales

letters.



So, without any further ado, here is part one of "5 Ways To

Give Your Prospects A Much-Needed Break!"



1. Make sure you're using sub-headlines throughout your sales

pitch.



You see, using a sub-headline does three things:



First, it gives your prospects some much-needed eye-relief in

breaking up long-form text.



Let's face it: even when you're reading something you

enjoy, if you're reading for a long period of time,

sometimes your eyes get tired.



Strategically placed sub-headlines give your eyes a bit of

a "break" -- I call it "eye-relief".



Second, some people won't read through your entire sales

pitch, at least not right away. These folks will skim

through your letter (or your web page), picking up little

glimpses of text here-and-there.



Sub-headlines make sure you're picking up these types of

readers as customers or clients, as well as the detailed

readers, who will go line-by-line.



And lastly, sub-heads keep things entertaining and help you

emphasize certain points you need to make.



For instance, what if I told you that...



Starting Today... You Will Become Filthy Rich!



See, that's the kind of sub-head you want to use.



Whenever you're using sub-headlines, you want to make them in

bold text... centered in the middle of your page

horizontally... and you may even want to use a different

type of text for them.



I use Arial Black... or Courier 10 BT... and Georgia... just

to name a few.



Tomorrow, we'll continue talking about what else you should be

doing to give your prospects a "break" to keep them reading

and moving along down your sales letter, with as little

resistance as possible.



Now go sell something,



Craig Garber

http://www.KingOfCopy.com



P.S. Check out all the prior archives you've been

missing, right here at:

http://www.kingofcopy.com/tips/tiparchives.html



P.P.S. If you know someone who could benefit from this

tip, then do the right thing and forward this

tip on to them, right NOW!



About The Author:



Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com