3 Sure-Fire Ways To Boost The Response Of Your

1. Avoid talking about yourself. Bluntly, your prospects

could care less.



Sure you need to credentialize yourself, but they really

don't need to know about the weird relationship you

had with your mother... your first bi-curious experience...

or that time you got drunk and "accidentally" spent

the night up in the hills with that "friendly" little

goat.



Just stick to the what's relevant.



O.K.?



2. Don't focus on what your product or service "is" --

instead, focus on what it "does".



In other words, sell the benefits, not the features.



Selling a teeth-whitening system?



Dwell on all the embarrasment your system is going to

allieviate, not all the crap you're going to have to put on

your teeth every night before you go to bed.



3. And lastly, don't hide your flaws -- because we've all

got 'em. Instead, if there's a weakness in your product,

expose it, and justify it.



Your prospects will trust you more for doing so, and that's

nine-tenths of the battle anyway.



Now go sell something -- I'm going out to the arcade with my

kids today.



Craig Garber

http://www.KingOfCopy.com



P.S. Check out all the prior archives you've been

missing, right here at:

http://www.kingofcopy.com/tips/tiparchives.html



About The Author:



Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE direct-response copywriting and marketing tips that dramatically boost your sales and lift the response of your marketing, on his website: http://www.kingofcopy.com