7 Ways Television Influences Your Prospects Behavior, And How To Leverage This Into Money In Your Po

Published: 05th November 2005
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Did you know, that television -- the persistent purveyor of

pop culture here in America -- shapes a LOT of your

prospects behavior patterns?



Here, listen to this:



1. The average US home has the TV on for 7 hours and 40

munites a day.



In case you're wondering, that means by the time a child is

18 years old, they've already been exposed to 50,367.6

hours of television!



Sheesh!



2. The average amount of television the average American

watches, is over 4 hours a day. (that's 17% of your life,

by-the-way)



Likewise, this means the average American has actually

watched over 26,280 hours of TV by the time they're already

18 years old.



3. 50% of all US households have 3 or more TV's in their

house.



4. (And this one was amazing) 45% of all parents say if they

have something important to do, they'll use the TV to

occupy their children! (Whatever happened to books, or arts

and crafts?)



5. 54% of children between ages 4 and 6 said they'd rather

watch TV than spend time with their fathers! (Gosh, I hope


my daughter wasn't participating in that survey...)



6. 40% of all Americans watch TV while they're eating

dinner.



7. And lastly, on average, sadly... parents only spend 38.5

minutes a week having a meaningful conversation with their

children.



No doubt then, television is a HUGE part of American

life. In some cases, it's even more important than having a

relationship with your children, for goodness sakes.



You'd have to assume from reading through these statistics,

that people are planning meal times around what's on TV...

they're spending a good amount of brain-power trying to

make sure "this" show gets taped or recorded at "that" particular

time... and they're probably spending more energy watching

David Letterman than making love.



Which is very VERY tragic of course.



One thing TV doesn't do, is... it doesn't tax your attention

span.



You get entertained a little... and then you get some relief

in the form of commercials.



You hear a little bit about your topic... and then you go


and grab some ice cream.



Because of this, if your sales pitch isn't giving your

prospect the same sense of "relief" -- either in your story

or in your presentation -- then your prospect is going

to do the same thing you do, when what you're watching, no

longer interests you:



They're going to grab their remote and click to another

channel, which in this case means...



They're going to toss your sales pitch straight into the

garbage can!



And above all else, you certainly DON'T want them to do

this, now do you?



So next week, to make sure this doesn't happen to you,

I'm going to tell you "5 Ways To Give Your Prospect A

Much-Needed Break In Your Sales Copy!"



Now go sell something,



Craig Garber

http://www.KingOfCopy.com



P.S. Check out all the prior archives you've been

missing, right here at:

http://www.kingofcopy.com/tips/tiparchives.html



P.P.S. If you know someone who could benefit from this

tip, then do the right thing and forward this

tip on to them, right NOW!



About The Author:



Craig Garber is America's Top Direct-Response Copywriter. Subscribe to his FREE daily controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com

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Source: http://craiggarber.articlealley.com/7-ways-television-influences-your-prospects-behavior-and-how-to-leverage-this-into-money-in-your-po-14545.html


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