How To Grow Your Business By Following Microsoft's Lead

One of the problems my consulting clients consistently ask

me about especially if they are in the information marketing

business (most of them are) has to do with "What should you be

selling your customers?"



Here's what Microsoft did in a similar situation:



Back in June, Microsoft announced they were planning to come

up with some kind of music subscription service, to compete

with Yahoo... Apple's iTunes Store... and Napster.



Microsoft and all these other companies realize the future

of home computing is going to focus more and more around

digital entertainment and consumer electronics.



According to market analyst Matt Rosoff, Microsoft wants "to

get as much use as possible for the PC as a home

entertainment device, and one way to do that is to ensure

there is a lot of readily available content."



That makes good sense, right?



You see, Microsoft's already the provider of the media

player (Microsoft Media Player) used by a lot of the other

content providers, and they know, all they need to do is run

some display advertising on your Microsoft Media player

when you're using it, and after a while, you'll click on the

ads enough times and look at enough offers, that

eventually... enough people will subscribe to the monthly

music service!



I'll challenge you here: Ask yourself what kind of help are

you giving your customers and clients, that will allow you

to "expand" and get ALL of their business in this area.



For instance, let's say you're a broker of joint

ventures. Meaning, you find two people who aren't

competitors, but whose customers are likely to be buyers of

one another's services, and so you bring them together...

set up an "arrangement" so the two of them can start making

money from each other's list, and then you take a piece of

each deal.



Couldn't you also start offering to do all the

administrative and accouinting work that comes with each of

these arrangements?



Or maybe you can offer to take over the adminitrative and

accounting work for ALL of their business in general?



Meaning, the extra profits that come in as a result of your

brokering deals, now have NO additional cost (or time, which is

even more important) because now you're also handling all

the selling... billing... and fulfillment... for them.



You're taking care of all the other daily minutia your

customers HATE, but usually get caught up with because it's

a part of business -- albeit an unproductive part.



What I'm saying is, think about all the related services

you're not involved with, as it relates to servicing your

clients, and ask yourself, "What else could you be doing,

without too much extra effort on your part, but that will

be a HUGE added extra value for your clients".



And then... just... start doing it!



Or even better yet, ask your clients what else you could be

doing for them.



Now go sell something,



Craig Garber

http://www.kingofcopy.com



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About The Author:



Craig Garber is America's top direct-response copywriter. Join the ranks of the swelling list of global VIP's who subscribe to his unconventional daily marketing moments, and discover how to seriously crank up your sales at http://www.kingofcopy.com