How To Increase The Perceived Value Of Your Goods And Services!

Whether selling online or offline, selling something in

print is one of the hardest things you'll ever have to do.



You've got to worry about your headline... your opening...

your closing... Sheesh!



Today I'm going to show you 9 little-known bur VERY critical

variables to test in your display ad or sales letter,

without changing your content.



Each of these variables will affect your response -- one way

or another, so use them wisely!



Here is just a small sampling of the items you want to

"test" or "tweak" that will impact the response to your ad,

and usually... impact it dramatically:



1. Font style -- both in the headline... subheads... and of

course in your text itself.



Obviously, you have more discretion with this online.



2. Font size



Same thing, you have more flexibility and discretion online.



3. Pictures



There are times using a picture or a drawing,is actually

much better than using a photo, but you have to know when

that is.



4. Logos



Most of the time you're better off without them.



5. Layout



6. Subheads



Use them all the time.



7. Headlines



ALWAYS test your headline.



8. Your offer



Should be one of the primary things you test -- different

offers will also work differently with different lists.



9. Your price



Again, results here will vary -- but testing price is key!



Now go sell something,



Craig Garber

http://www.KingOfCopy.com



P.S. Check out all the prior archives you've been

missing, right here at:

http://www.kingofcopy.com/tips/tiparchives.html



About The Author:



Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com