"WHO" should Be Selling In Your Sales Copy?

Who's "voice" your sales letter is written in, is a very

important factor you MUST consider,

before you ever sit down and write ANYTHING.



And of course, your entire marketing "angle" is going to be

dependent on that voice as well.



Generally, you have 3 choices of "voices" you can use.



First, you can use the actual person who is "selling" the goods and

services.



You've got to be careful with this one though, because your

prospects are going to be somewhat skeptical whenever YOU

personally are pitching something YOU will benefit from, for

obvious reasons.



When you are pitching in your own voice, I always find it

easier, and more enjoyable -- and maybe this is just a

personal preference with me -- to do this when you're

selling a "service," or when you're selling information --

as opposed to when you're selling a tangible product.



Why?



Simple: Because you can only talk "so much" about a

hand-held widget, but you can virtually go on forever about

information that's in a book... a newsletter... a kit... a

"system"... or a set of services you're performing.



And this is important, especially as the price of the items

you're selling increases. Because the more you tell, the

more you can justify your high prices... credentialize

yourself... and go into detail about the benefits of your

services.



Tomorrow I have a special treat in store for you,

plus... I'll tell you about another "voice" you can write

your sales letters in.



Now go sell something,



Craig Garber

http://www.kingofcopy.com



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About The Author:



Craig Garber is America's top direct-response copywriter. Join the ranks of the swelling list of global VIP's who subscribe to his unconventional daily marketing moments, and discover how to seriously crank up your sales at http://www.kingofcopy.com