What You Can Learn About Selling, From Kate Moss...

Like my wife, super model Kate Moss was born in England.



Unlike my wife, Kate Moss has a little "nose candy" problem.



Personally, I don't think it's anyone's business who's doing

what -- to each his own. And besides, good ole Kate's

probably a saint next to most people in the entertainment

industry.



However, since, as Thoreau said, "Most men lead lives of

quiet desperation and go to the grave with the song still in

them," once the press got a hold of what was going on, they

had an absolute field day.



Moss has subsequently lost nearly $3 Million Dollars worth

of modeling contracts because of this.



What happened was, after Kate spent weeks denying her

problem, avoiding the issue, and saying nothing, she came

out with this statement last week:



"I want to apologize to all of the people I have let down

because of my behavior, which has reflected badly on my

family, friends, coworkers, business associates, and

others."



Now Moss will eventually be forgiven -- after all, if Marv

Albert can be forgiven -- anyone can. But don't you think

Moss would have been completely forgiven -- and forgiven

almost immediately -- if she would have just taken ownership

of the issue straight-away, and admitted it?



Don't you think if Kate came right out and said something

like this, it would have gone a LOT further?



"I realize I have a problem, and I also realize that to

date, I've done a bad job managing it. However, I am now

taking steps to fix this situation. I hope all my friends,

my family, and my business associates, can find it in their

heart to forgive me for this indescretion, and recognize

that in the end, I am only human too."



The thing is, whenever you're looking at tweaking your sales

copy -- http://www.kingofcopy.com/salescopyreview -- one of

the smartest things you can ever do, is to come clean with

any wrinkles or product flaws you have.



This makes you a lot more "real" to your prospects. It also

lets them know, that you too, are only human, and it makes

almost ANYTHING else you're saying, have 100% credibility.



Here's what I mean. Let's say you're selling some kind of a

lawnmower. Maybe you'd reveal your flaws like this:



"Listen, the LawnTrimmer is probably the most effortless

lawn-cutter you'll ever be able to use. But one thing I

must let you know about the LawnTrimmer, is that if your

back-yard has LOADS of trees, or if you've got an unusual

amount of curves to go around to get your lawn looking even,

then the LawnTrimmer isn't for you.



See, the LawnTrimmer was originally designed to manicure

professional golf-courses -- you know the ones I mean"...

yadda, yadda, yadda.



So make sure you're revealing your flaws in your sales

pitches. Plus, if they're big flaws, your prospect deserves

to know about them -- after all, nothing's worse than being

disappointed after you buy something.



Well... there are things worse than that, but they're

irrelevant for now.



O.K.?



The other thing this whole issue about Kate Moss teaches

you, is that in the end... we're all on the same level

playing field. See, even though Moss was making over

$10,000 Dollars DAILY in her heyday during the 1990's,

that didn't stop her from being made out to be "the bad guy"

because of her reluctance to own up to what was going on.



Don't you make the same mistake -- it's a costly lesson to

learn and I'd hate to see everything you've worked so hard

for, blown by one foolish error.



Now go sell something,



Craig Garber



P.S. Check out all the prior archives you've been

missing, right here at:

http://www.kingofcopy.com/tips/tiparchives.html



About The Author:



Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE direct-response copywriting and marketing tips that dramatically boost your sales and lift the response of your marketing, on his website: http://www.kingofcopy.com