When "Less" Is More... When It Comes To Writing Your Sales Copy

Today we're going to wrap up our discussion about these 5

critical copywriting techniques you must be using in "5 Ways

To Give Your Prospects A Much-Needed Break!"



O.K.?



Let's just go over the 3 items we've already discussed:



1. Writing compelling sub-headlines, strategically placed

throughout your sales copy!



You must use at LEAST one per written page.



2. Using compelling bullets to firmly and confidently state

or re-state the benefits of your goods or services!



3. Making sure you're alternating bold copy with the

"normal" copy in your bullets, to provide your prospects

with "eye-relief" and to emphasize the critical parts of

your sales copy!



And finally...



4. You must be writing in short sentences, made up of basic

ideas!



See, you DON'T want to be delivering more than one point at

at a time when you're talking to a prospect -- because in a

sales letter, if they haven't had time to digest your first

item... and they you hit 'em up with the second item

anyway...



They're going to be confused.



And confusion, like "delay"...



Is The Death Of A Sale!



If you're prospect's confused, they'll bail on you faster

than a lawyer bails on his client as soon as he's ran out of

money!



You should even use very short sentences when you need to.



Like this!



Make sense?



5. And lastly, use short paragraphs as well.



Just think about it for a second: How annoying is it when

someone strings sentence after sentence together when

they're talking to you? Without any interruption. And

without making any kinds of pauses. Even for breathing. Or

to ask you if they're making sense? Doesn' that just drive

you nuts?



That's as irritating as nails grating across a chalk board!



By using short sentences and short paragraphs, you're making

it as easy as possible for your reader to digest what you're

saying and get on with it.



Listen, the bottom line is... if you're writing sales copy

and you don't consistently use all these little "tricks"...

you're going to end up writing... a lot MORE sales copy...

in exchange for...



A lot... less... sales!



Now go sell something,



Craig Garber

http://www.KingOfCopy.com



P.S. Check out all the prior archives you've been

missing, right here at:

http://www.kingofcopy.com/tips/tiparchives.html



P.P.S. If you know someone who could benefit from this

tip, then do the right thing and forward this

tip on to them, right NOW!



About The Author:



Craig Garber is America's Top Direct-Response Copywriter. Subscribe to his FREE daily controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com