When To "Dump" A Prospect -- Immediately!

There are some people who will absolutely never ever

succeed. Let me tell you a little story about one of them:



I was going through some feedback forms from one of my

client's recent seminars.



My client's a successful info-marketer in the real estate

area... a VERY sharp guy when it comes to knowing how to

completely avoid paing income taxes... and he also owns a

bank.



No doubt, when this guy opens his mouth -- if you're smart

-- you're going to be paying very close attention to what

he's saying, because it's going to pay off for you in

spades.



Anyhow, one of his seminar participants was complaining on

his feedback form, because -- and I kid you not -- my

client's seminar wasn't "Atkins Friendly".



I'm dead serious.



The guy said "Your seminar breaks are not Atkins friendly.

You should have cheese and club soda."



Now I would bet you a dollar to a hole in a doughnut, the

person who wrote that complaint is one of those types of

people who complains about absolutely everything... who

never takes action on anything because nothing's ever

"right"... and of course, it goes without saying, that all

this stuff is everyone else's fault.



But here's the thing: You are always going to have a few

petty and annoying customers like that. Just don't spend

any of your time worrying about them when you're planning

out your marketing or your sales copy.



People like that are going to be "looking" for something to

aggravate them, so regardless of what you end up doing,

you're going to be doing the "wrong" thing as far as they're

concerned.



When it comes to people like this, there's never any way

you, or ANYONE else, will ever make them happy.



Your job, with PITA's like that (Pains In The Asses), is to

deliver a good service or product... take their money in

exchange for it... and then... completely eliminate any

thoughts of them from your mind, forever.



What I'm saying is, don't sweat the PITA's -- focus on what

matters -- the 99% of your marketplace that's "normal" --

or... at least... "sort of" normal.



Now go sell something,



Craig Garber

http://www.KingOfCopy.com



P.S. Check out all the prior archives you've been

missing, right here at:

http://www.kingofcopy.com/tips/tiparchives.html



About The Author:



Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com