Which Content Should You Get Rid Of In Your Sales Copy!

One of the most frustrating things you'll need to deal with when you're writing sales copy is struggling to figure out what copy you should "keep" because it's benefitting you and helping you make sales, and what copy to eliminate.



And the truth is, sometimes it's a difficult choice and not

easy to decide. Today we'll take a look at the fifth

paragraph of our mock display ad and hopefully make things

easier for you.



You can check out that original ad, and even print

out a copy of it, right here:



http://www.kingofcopy.com/tips/real_estate_ad_071505.htm



The fifth paragraph says, "My team is highly profitable and

unmatched in success. Because of our unique system we

outsold 96% of all the agents from any company across the

Greater Tampa Bay Area."



Again, the writer keeps talking about HIS team and how well

THEY'RE doing.



But if you want to boost your response to this ad, what you

need

to do is emphasize the benefits of responding, to your

prospects.



What's in it for the buyer?



How can they benefit?



And why should they even continue reading, let alone buy?



In this case, we've already got enough informtion going for

us, that I'd delete this paragraph entirely, and just close

with a call to action in the last paragraph.



And we'll do exactly that, tomorrow.



Tomorrow we'll close out this mock ad and you'll get to

see a compelling offer.



Now go sell something,



Craig Garber

http://www.KingOfCopy.com



P.S. Check out all the prior archives you've been

missing, right here at:

http://www.kingofcopy.com/tips/tiparchives.html



About The Author:



Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com