Which One Of These "Incidental" Yet Sales-Killing Mistakes Are You Making In Your Sales Co

Today I want to talk about something that was in our original mock ad that may seem incidental, but the way it was

handled, is GUARANTE-ED to lower your response.



You can check out that original ad, and even print

out a copy of it, right here:



http://www.kingofcopy.com/tips/real_estate_ad_071505.htm



At the bottom of the ad, there was a sort of "disclosure"

that said "This report is courtesy of Peter Butera, ReMax

ACR. Not intended to solicit properties currently listed

for sale. Copyright © 1997."



First of all, if you can get away without having any kind of

disclosure, than by all means, don't put one in.



Sometimes though, the newspaper requires you to include them

because they want to have "some" kind of indication that

what you're reading really isn't "news" -- at least, not

news published by the paper themselves anyway.



But if you HAVE to include something like the writer

included... the very WORST thing he could have done is to

put down that the copyright (c) was from 1997.



That's was ages ago!



People want to read "news", not "olds".



This is a HUGE red flag that's screaming "OLD ADVERTISEMENT

RUNNING OVER AGAIN."



If you HAVE to put that disclosure in, your response is

going

to be MUCH higher, changing "some-thing" in the text so you

can modify that copyright date to read "(c) current year".



See, there are dozens of little things like this you must

consider when you're putting a display ad together.



Missing one of them may or may not sink you, but missing all

of them, unless you're in a rabid marketplace with an

amazing offer, surely will.



Now go sell something,



Craig Garber

http://www.KingOfCopy.com



P.S. Check out all the prior archives you've been

missing, right here at:

http://www.kingofcopy.com/tips/tiparchives.html



About The Author:



Craig Garber is America's Top Direct-Response Copywriter. Uncover hundreds of FREE controversial direct-response copywriting and marketing tips that dramatically boost your sales and your response rates, right here: http://www.kingofcopy.com